President Bola Tinubu has approved the appointment of a new Director-General and two Executive Directors for the Nigerian Television Authority (NTA).
The President also approved the appointment of a Managing Director, NTA Enterprises Limited.
According to a statement on Wednesday by the presidency, the fresh appointments are aimed at strengthening national broadcasting.
The new management appointed for the Nigerian Television Authority (NTA) is as follows:
Rotimi Richard Pedro (Lagos, South-West) is appointed Director-General.
Karimah Bello (Katsina, North-West) becomes Executive Director, Marketing.
Stella Din (Plateau, North-Central) is the new Executive Director, News.
Sophia Issa Mohammed (Adamawa, North-East) assumes office as Managing Director, NTA Enterprises Limited.
The statement added that the appointments take immediate effect and reaffirm the President’s commitment to strengthening national broadcasting as a platform for unity, cohesion, and soft diplomacy.
As previously reported by Naija News, Pedro, a Lagos native, is a seasoned media entrepreneur and consultant with close to three decades of experience in broadcasting, sports rights, and marketing communications across Africa, the UK, and the Middle East.
A trained entertainment and intellectual property lawyer, he also holds an MSc in Investment Management & Finance from City University Business School, London.
In 1995, he founded Optima Sports Management International (OSMI), one of Africa’s leading sports content providers, distributing premium events such as the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions to audiences in over 40 countries.
Pedro’s career has spanned leadership roles at Bloomberg Television Africa, Rapid Blue Format, and consultancy work for FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters (AUB). He notably helped the AUB secure exclusive pan-African free-to-air media rights for all CAF competitions.
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